The brands follow the child: Amor & Belief for the first days, Drömpals for the first steps, Plusoft for every age. What they share is one standard of care, for who children will become.

Made in Class A, SGS-tested and OEKO-TEX® certified fabrics, Amor & Belief makes the blankets, wraps and towels a baby is held in from the very first day.
Drömpals takes its name from the Swedish dröm, dream: a little friend who comes along on every adventure. Each backpack is shaped like an animal (or an avocado, or a football) and sized for small shoulders.


Plusoft makes 360° toothbrushes. More than 10,000 ultra-fine 0.06mm bristles surround the head, so every side cleans at once: no angle to get wrong, and gentle on tiny gums.
We work with retailers who care about families as much as we do.